Well known reality show Bigg Boss is all set to hit TV screens with its 7th term and there is already a lot of publicity encompassing it. Hitting headlines freshly were reports that Bollywood’s bad boy Salman Khan, who will become the anchor of the popular show for the 4th period consecutively, will be getting almost Rs 5 to 7 crore per episode.
As per sources near to the channel disclosed that the said sum is exaggerated and the real number for Sallu’s charges is a little below Rs 3 crore per show. But, Sallu will be making appearances in more episodes this time, which augments the overall amount he will take home, much higher as compared to its sixth seaon.
A person near to Bigg Boss who wanted to stay unnamed stated, “These numbers are tremendously inflated. Yes, Sallu will take home a higher amount, however it is not too high as stated by media people. We have our budgets to take care of in addition.”
Bigg Boss is the Indian edition of popular Dutch reality show Big Brother, which is created by renowned firm, Endemol.
It has been on TV on Viacom18’s popular GEC ‘Colors TV’ since the year 2008, before which it got broadcast on Multi Screen Media’s general entertainment channel, Sony Entertainment Television (from 2006 to the year 2007).
In 2013, Bigg Boss is based on the topic of ‘Heaven’ or ‘Hell’. The message issued for promoting the show circles around the idea that in the partakers can feel the delight of heaven and the nuisance of hell within the house.
Show’s anchor Sallu Miyan will be seen in the avatars of anholy man from heaven and the evil spirit from hell.
As per Rajesh Iyer, Marketing Head of the channel stated, “Bigg Boss will confirm that you will witness heaven as well as hell both saath-saath this time. The point is straightforward – enjoyment and ache both are expected and there is nothing to be presumed this term. The main thing that we can promise you is that this season is going to be a turbulent, exciting plus one ‘hell–of- a-crazy ride.”
The puzzler promotional videos of the show, which depicts the two gates of misery and ecstasy together have already hit small screens and will be accompanied by a series of promotional videos over the next few weeks.
The first creative that go on airwaves on August 4 has Sallu coming out of the gates of hell and heaven in his devil and angel guise respectively. The campaign will extend to print, radio, digital, mobile and BTL (below the line) mediums.
The television drive visualized by the group at Colors TV has been brought to life by Orchard Advertising in cooperation with Prashant Issar of Tubelight Films.
Mr. Hemant Kumar Sivan, executive creative director, Orchard Advertising says, “A renowned reality show like Bigg Boss confronts a challenge each year with the aim to deliver something new as well as exceptional. In 2013, we had the job of showing Bigg Boss in a way, which raises the interest and attention levels amongst individuals.”